In the spirit of the holiday (didn't you know that it's Anna Howard Shaw Day?), here's some idle gossip about Sherri Hiner, the owner of the Mattress World empire. Mattress World's ads have been all over Portland television for nearly a decade and the company's "It's not too late to sleep like a baby!" jingle has cemented itself permanently into the brain of many a local. For years, Sherri and her husband Jon starred in these commercials until Jon mysteriously disappeared from them in the spring of 2008. Sure enough, they had filed for divorce earlier that February.

Sheri's been going solo in the ads since then but, low and behold, a new Olympics-themed ad aired during the opening ceremonies on Friday night co-starring a long-haired guy who kinda, sorta looks like one of the bad guys from Die Hard. Could this bloke be Sheri's new "Mattress World Man"?

Jack Bogdanski saw the same ad and ran a post about it over on his blog. Word out on the street is that Sheri lost a good deal of weight a few years ago and took a liking to a few of Mattress World's delivery guys. Her marriage to Jon didn't last much longer after that. Infidelity, power struggles, heartbreak, mattresses- this whole thing sounds like it would be a good plot for a Lifetime Original Movie...or at least a solid parody of a Lifetime Original Movie.

This ad from January obviously hints at a tryst with Joey Harrington. Man, Sheri's quickly becoming the Wilt Chamberlain of Portland television.


(Yep, this is all I've got for this week. I've been cooped up inside with midterm projects for the last nine days and I'm running short on blog fodder. C'mon, cut me a break over here...)

Labels: love, television