I figure that when most people read an article like this they think to themselves, "What will those evil tobacco executives think of next?" And then there are people like myself that think, "Mmmm....mmmmm....I've gotta get me some of that stuff!"

Here's the deal: Camel is test marketing a form of spitless tobacco called "snus" here in Portland and Austin, Texas. Snus has been banned all over Europe for its cancer causing attributes. Still, the company seems to think it could be a perfect alternative, or eventual replacement, for its number one product here stateside. With smoking bans going into effect seemingly everywhere, I can see why they're worried. After all, even tobacco execs have kids to feed, right? Or do they reproduce like vampires? Strike that last bit. Maybe they have undead hellspawn to feed.

Now critics are worried that snus could create a new generation of nicotine junkies but I remain skeptical. After all, don't teens start smoking cigarettes to rebel against their teachers, parents, uncool peers and...everyone else who doesn't smoke? If no one can take note of the tiny snus pouch in their mouths, then what would be the point? You can't act like a poseur without an easily noticeable accessory.

Color me curious. The next time I pass Rich's Cigar Store, I'm sure I'll stop in for a can of snus. Maybe I'll get addicted and I'll have to have my jaw replaced someday. Or, more likely, I'll give it shot, realize the product is disgusting and wish I had my $4 back.

Not to brag but I guess I'm one of, maybe, ten Americans that manages to enjoy the occasional cigarette without becoming hopelessly addicted. If cigarettes, pipe tobacco, cigars, bidis, cloves and mysterious Russian cigs (thanks again, Cory) haven't managed to get their claws in me, I doubt snus will.

Knock on wood. Look me up in the jaw cancer ward at OHSU sometime around 2040. If this snus thing takes off, I'm sure it will be crowded up there.

Labels: Vices