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Saturday, August 28, 2004
[insert Arnie quote here]
I spent almost 3 minutes going through the log of Arnold Schwarzenegger movie quotes in my brain and still couldn't come up with a caption for this. "Let off some steam, Bennett"...."knock, knock,"..."talk to the hand"...nothing seemed applicable.
So this billboard has been sitting on 4th Avenue for about a month. If you can't make out the small print, it reads: "Actually, he says 'Kah-le-fornia.'" The shirt he's wearing features the state's bear flag.
The riff on Arnold's mispronunciation, used against him during the recall election, and the sign itself just seem so...inappropriate, especially hanging over an intersection in Portland. The billboards, others hang in Las Vegas, Seattle and Chicago, were designed to promote the California Commission for Jobs and Economic Growth. Given Oregon's, and especially the city's, ongoing unemployment woes, the gov-anator's smiling mug comes across like the sort of distopic, social critique that could be found in his own The Running Man. "Tired of being under-employed in your home state? Wish you could buy a jet ski and an G5? Move to Kah-le-fornia!"
Despite it all, it's still better than another Spirit Mountain billboard.